Smirnoff Blue Label is the Premium member of the Smirnoff family and also the strongest with it 100 proof (50%). From its obvious Russian roots, Smirnoff has grown global and is now produced and sold worldwide. The sweetness and strength ensure the distinctiveness of this vodka. A triple-distillation and 10 filtering steps guarantee its purity and smooth character. On ice or for your wildest cocktail fantasies – Smirnoff Blue Label is the one.