The history of Campari began in Novara, Italy in 1860, with the invention of the original recipe by Gaspare Campari that is still in use today. The recipe incorporates over sixty ingredients and is kept confidential to this day; according to the Campari Group, the president Luca Garavoglia, with the help of the technical director and eight employees, produces the base concentrate, for Garavoglia is the only person in the world who knows the entire formula for the original family recipe. However, among the ingredients are quinine and other bitter herbs, rhubarb, spices, ginseng, bergamot oil, orange peel. It is known that the colour comes from natural Carmine Cochineal E20. One of the main ingredients is bark from Cascarilla trees that grow in the Bahamas.